I'm Ineke Kiss, a UX consultant based in Cape Town.
I work alongside my clients to uncover problems and deliver stellar solutions while balancing user and business needs.
As a designer and developer, I understand that the perfect solution should look good but work even better. In short, I create bold and meaningful experiences. 
I believe UX Design is at the perfect intersection of creativity and innovation.
My UX journey started when I was practising as a dental hygienist. I cultivated empathy and the value of good product design, as I often had to adapt my clients' oral hygiene tools to suit their needs or abilities. 
Over the last ten years, I've delivered solutions to educational institutions, startups, tech companies, healthcare providers, financial firms, and NGOs. I'm a UX designer with experience in visual design, branding identity, content and technical writing, front-end development and project management. 
I have embraced working remotely on most of my former projects but enjoy a collaborative in-person environment too!
MY PHILOSOPHY​​​​​​
Every situation has a solution.
When tasked with a challenge, I delve deep into the problem to understand the root cause of what needs solving. Knowing this helps me make informed decisions for creating the best experiences.

Problems are solved with creativity.
I use the best tools in my kit when creating solutions; creativity and enthusiasm. The goal is to create intuitive and understandable product experiences by eliminating complexity.

Ask before assuming.
It's easy to become self-assured in our ideas and opinions. We need to research the user's problem to empathize, and then can we ultimately formulate solutions that align with their needs. Continuous iteration and testing can help bring clarity and confidence to the solution.
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